Cricket was originally egnidsed and marketed towards to people living in URBAN areas of the nation. Basically it was the means for this telecommunication company to make a profit from specific clientele those individuals not wanting their phonecalls to be traced and or monitored by certain law enforcement agencies and the likes.That would be the politically correct way to say it. The other way to explain it would be that Cricket is looking to make money off drug dealers and the likes. They saw the profits that the apparel companies were making and they decided to seize the opportunity too.They have since shifted their focus to that of a normal cellular carriers.Their plans in some cases are better than those of the major mobile carriers. The one plan they offer is actually pretty good -$45 per month for unlimited local calling, unlimited long distance, unlimited text and picture messaging. That is a really good deal considering but only if you plan on never leaving your calling area or going to other states. +4Was this answer helpful?